Tag Archives: Instagrams

Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget…
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Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase…
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B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers Facebook-parent company Meta has implemented an array of new…
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B2B Marketing News: Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features

B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average 192 days in length, dropping by 63…
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Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with?…
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B2B Marketing News: More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses

B2B Content Consumption Booms, With eBooks In First Place Overall B2B content consumption time increased by 3.6 hours, up nine percent from…
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B2B Marketing News: Top B2B Demand Gen Priorities, Instagram’s New Ad Format, Podcasting Ad Spend Rises, & LinkedIn’s New Tech Marketing Guide

B2B Marketers' Biggest Demand Generation Challenges 68 percent of B2B marketers say that email is their top channel choice for demand generation…
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B2B Marketing News: Enterprise Content Marketing Study, Google’s New Ads Features, LinkedIn’s Spark Event, & Instagram’s Expanded Creator Tags

Here’s What B2B Marketers Want Out of Their Content Efforts 91 percent of B2B marketers view creating brand awareness as the primary…
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B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners

How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey…
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B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…
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