Tag Archives: Budgets

Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during…
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Elevate B2B Marketing News Weekly Roundup: Bigger B2B Budgets, Marketing AI Usage Study & Instagram’s Longer Reels

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget…
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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75…
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Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase…
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B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

5 Predictions For B2B CMOs To Win In 2023 [Forrester Report] 20 percent more B2B demand teams will report to sales in…
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B2B Content Marketing: Making Small Budgets Do Big Things

The latest B2B Content Marketing Benchmarks, Budgets and Trends Report found that 67% respondents are being asked to do more with the…
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B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves "advanced," a mere…
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B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report When it comes to the top formats in B2B…
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B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and…
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B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed…
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