Tag Archives: 7
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis…
Q: Why did one little piggy’s business do much better than the others? A: He had a good go-to-market strategy. All jokes…
The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of…
When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO…
B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in…
How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022…
Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today's B2B buyer harder than ever. On…
MarketingProfs educational content director Kerry O'Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B…
I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash…
While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is…