Category Archives: Uncategorized

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands…

At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform…

AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will…

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole…

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your…

B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more…

We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it…

I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating…

B2B CMOs Make Meaningful Shifts in Priorities 30 percent of B2B chief marketing officers have said that growth was tops when it…

It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content…