Category Archives: Social Media

B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter…
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Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts

In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year…
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Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with…
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Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

How can B2B marketers rev up their social media engines using Twitter's new long-form content publishing features? Twitter Write is the social…
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Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with?…
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Social Significance: Learn From Our Top 10 Social Media Marketing Posts

In 2021 B2B marketers have continued to find creative new uses of social media marketing as the marketing world has continued another…
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Social First for B2B Content Marketing: What, Why and How

When I think about social media marketing, especially for B2B, I’m reminded of words of wisdom from one of my favorite bands:…
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Social Significance: Why B2B Brands Value Social CX & Are Spending More

Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on…
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Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts

In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other,…
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Social Media Polls For Marketers: 6 B2B Brands Winning With LinkedIn Polls

Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful…
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