Category Archives: online marketing news
5 Predictions For B2B CMOs To Win In 2023 [Forrester Report] 20 percent more B2B demand teams will report to sales in…
Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most…
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification…
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had…
What Delays the B2B Buying Process? 30.2 percent of B2B buyers have said that a business’ reputation both online and offline is…
The Role of Data in B2B Go-To-Market Strategies 59 percent of B2B marketing and sales leaders have said that they see missing…
Cannes Lions Issues Annual Creativity Report The Cannes Lions International Festival of Creativity recently published its annual creativity report, showcasing 76 pages…
The 30 Brands B2B Professionals Trust Most Apple, Adobe, Microsoft, Amazon, and LinkedIn hold the top-five most-trusted brand spots among B2B professionals,…
Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion…
B2B buyers aren't always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with…