Category Archives: online marketing news

Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in…
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Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore…
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Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when…
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Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Changes to California's Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January…
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Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase…
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Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond,…
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B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during…
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B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

The Top 50 B2B Marketplaces: A New Ranking B2B marketplaces have raised more than $1.7 billion during the first nine months of…
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the…
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B2B Marketing News: B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend

B2B brands shouldn’t fear rejection, but being unknown 91 percent of potential customers don't actively reject any B2B brands, while increasing brand…
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