Category Archives: online marketing news

Elevate B2B Marketing News: B2B Trust Strategy, Google’s AI Search Plans, Instagram Expands Bio Links, & Influencer Compliancy Data

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have…
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Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own…
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Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, & LinkedIn’s Video Success

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales…
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Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more…
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Elevate B2B Marketing News: B2B Thought Leadership Survey, Top B2B CMO Priorities, Google’s New Trends Portal, & HubSpot Adds AI

B2B Decision-Makers Value Research and Data in Thought Leadership Content 51 percent of B2B marketers have said thought leadership content that is…
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Elevate B2B Marketing News: B2B Personalization Study, Content Driving More Revenue, Google’s New Link Guidelines, & Marketing Loyalty Data

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey 57 percent of B2B customers have said that…
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Elevate B2B Marketing News: Google’s New Bard AI, Microsoft Adds AI To Bing, Business Trust Study, & LinkedIn Content Preferences Research

The evolution of B2B marketing in 5 charts 55 percent of B2B marketing executives have said that the length of purchasing cycles…
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Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

B2B marketing will be more digital, customer-focused this year [Data] Marketers will spend $6.16 billion on influencer marketing in the U.S. alone…
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Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement Microsoft’s latest quarterly performance report has revealed that…
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Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent 62 percent of global respondents in Edelman's annual Trust Barometer…
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