Category Archives: Online marketing

E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace…

As a B2B marketer, we know that account-based marketing (ABM) and intent data are closely related in the sense that intent data…

We’ve been saying for years that B2B marketing should be emotional, exciting, entertaining and engaging — in short, creative. Great marketing not…

I’ll admit it: I’m one of those fall-loving, Halloween-obsessed people who just can’t wait to feel that crispness in the air and…

The post Does B2B Influencer Marketing REALLY Work? appeared first on B2B Marketing Blog - TopRank®. Source link

People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form…

We're more than a year into the pandemic, and things are looking up. Vaccines are rapidly rolling out, states are dialing back…

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got…

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When…

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this…