Category Archives: Facebook

Should B2B Brands Join the Facebook Advertising Boycott?

Facebook has always presented an interesting conundrum for B2B marketers. It's not a business-centric platform, necessarily. But with so many active users…
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The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks…
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The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying…
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The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout…
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Social Media Marketing Benchmarks: What Works & Where to Focus

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been…
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Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing…
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