Category Archives: digital marketing news
LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that…
Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use…
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75…
How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the…
LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of…
Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content
The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they…
Customer Marketing Is A Key Priority for B2B Marketers This Year A leading 62 percent of U.S. B2B marketers have said that…
Microsoft Unveils New Mobile-First Experiences For Bing & Edge Microsoft has brought an array of new features such as Skype integration to…
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times…
More pressure on B2B marketers to prove ROI 41 percent of U.S. and U.K. B2B marketers have said that they have faced…