Category Archives: digital marketing news

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative…

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s…

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023,…

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s…

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with…

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget…

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4…

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3…

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters…

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during…