Category Archives: digital marketing news

Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has…

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or…

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during…

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their…

How Do B2B SaaS Companies Determine Pricing? [Report] 43 percent of software as a service (SaaS) leaders have said that they use…

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their…

The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing…

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing…

B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that…

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance…