Tag Archives: Study

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the…

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…

The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by…

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional…

One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year 42 percent of B2B technology executives say they’ll meet…

Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication…

How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top…

Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing B2B marketing professionals have found email, online live chat, social media, and…

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…