Tag Archives: Study

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network…
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B2B Marketing News: Millennial B2B Decision Makers Study, Passion Proves Key For Influencers, & Twitter’s New CoTweets

Why B2B marketplaces are now a mainstream digital commerce sales channel [Report] B2B marketplace sales climbed by 131 percent in 2021, reaching…
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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features,…
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B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Caption, & Video Distribution Study

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded…
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B2B Marketing News: Enterprise Content Marketing Study, Google’s New Ads Features, LinkedIn’s Spark Event, & Instagram’s Expanded Creator Tags

Here’s What B2B Marketers Want Out of Their Content Efforts 91 percent of B2B marketers view creating brand awareness as the primary…
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B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features

The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the…
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B2B Marketing News: Top B2B Social Networks, Marketing Trust Drivers Study, Twitter’s Article Plans, & How B2B Communication Is Changing

Traditional B2B Sales and Marketing Are Becoming Obsolete Some 43 percent of B2B buyers have said that they would like a buying…
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B2B Marketing News: Influencer Marketing Climbs 42%, B2B Purchase Study, LinkedIn’s Group Identity for B2B, & Record Ad Expansion On Tap

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds 67 percent of B2B buyers have said that it is increasingly…
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B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study

Here’s What B2B Content Marketers Will be Investing in Next Year 69 percent of B2B content marketers have said that videos will…
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B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…
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