Tag Archives: Spending

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google and its YouTube business combined with Meta…

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision 55 percent of B2B buyers have…

B2B Purchasers Are Consuming More Content Before Buying 60 percent of B2B buyers find value in receiving relevant information throughout the purchasing…

B2B US Digital Ad Spend Forecast for 2021-2023 Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels,…

US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital In the U.S. alone…

US influencer spending to surpass $3 billion in 2021 An increase of over 33 percent in influencer marketing spending is expected for…

Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced Twitter has abandoned its Fleets feature that automatically deleted messages in…

Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on…

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and…