Tag Archives: Spend

B2B Marketing News: Top B2B Demand Gen Priorities, Instagram’s New Ad Format, Podcasting Ad Spend Rises, & LinkedIn’s New Tech Marketing Guide

B2B Marketers' Biggest Demand Generation Challenges 68 percent of B2B marketers say that email is their top channel choice for demand generation…
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B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey

Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent…
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B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are…
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B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022 In 2022 marketing budgets will increasingly shift to digital, with the bulk…
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B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights

Dow Jones Data Identifies B2B Content-Targeting Strategy 73 percent of B2B marketers said they find it reassuring to learn more about a…
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B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers' Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital…
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B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord

B2B US Digital Ad Spend Forecast for 2021-2023 Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels,…
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B2B Marketing News: B2B Video Completion Rates, US Ad Spend Soars, Google’s New Starline 3D Chat, & What Makes A Brand Meaningful

Twitter Re-Opens Public Applications for Profile Verification For the first time since November, 2017 Twitter has begun allowing users to apply for…
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B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust

The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs)…
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B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…
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