Tag Archives: Spend

B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…
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B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images Facebook will be relaxing strict text-in-ad-image ratio enforcement, while still…
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B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

US B2B Digital Advertising 2020 B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for…
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B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past…
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B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from…
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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being…
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Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs

The post Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos…
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Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises

The post Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises appeared…
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Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More

The post Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More appeared first on…
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Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies

The post Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies appeared first on…
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