Tag Archives: Report

Infographic: 20 Key Insights From The 2022 B2B Influencer Marketing Report

What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful…
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2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

Click play on the video above for a highlight of the 2022 B2B Influencer Marketing Report. With 2022 in full swing, the…
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B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves "advanced," a mere…
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B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to…
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B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization

Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows A leading 70 percent of B2B buyers favor video when it…
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B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report When it comes to the top formats in B2B…
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B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar

LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft's LinkedIn will launch…
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B2B Marketing News: B2B Content Consumption Rises, LinkedIn’s Ticketed Events, New Google Spending Report, & Microsoft’s Zero-Party Data

B2B Purchasers Are Consuming More Content Before Buying 60 percent of B2B buyers find value in receiving relevant information throughout the purchasing…
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B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve…
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B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report

Google delays blocking third-party cookies in Chrome until 2023 Google has announced that it will postpone its previously-announced abandonment of third-party tracking…
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