Tag Archives: Pandemic

How to Elevate Post Pandemic B2B Marketing with Always-On Influence

As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year's 96%…
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5 Ways the Pandemic Has Forever Changed the Voices & Visions of B2B Marketing

How has B2B marketing changed forever during the pandemic? The voices and visions of B2B marketing have been forced to shift over…
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From Tech to Human: Three Post Pandemic B2B Marketing Trends

For many, the past few months have opened up giving us a taste of "return to normal" but what does that mean?…
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What Pandemic Poll Data Reveals About The Future of B2B Marketing

Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond?…
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B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…
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B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional…
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B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…
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New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic

Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely…
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B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data

Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according…
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B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of…
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