Tag Archives: News

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network…
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B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to…
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B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their…
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B2B Marketing News: Millennial B2B Decision Makers Study, Passion Proves Key For Influencers, & Twitter’s New CoTweets

Why B2B marketplaces are now a mainstream digital commerce sales channel [Report] B2B marketplace sales climbed by 131 percent in 2021, reaching…
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B2B Marketing News: Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features

B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average 192 days in length, dropping by 63…
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B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google and its YouTube business combined with Meta…
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B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46…
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B2B Marketing News: B2B CMOs Prove Value, Free Adobe Photoshop, B2B in Cannes, Metaverse On Track to 5 Trillion

B2B Marketers Seek Advanced Metrics to Prove Their Worth. CMOs are feeling pressure to prove their value to others in the C-suite,…
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B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New LinkedIn Platform

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including…
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B2B Marketing News: Collaboration’s Rising Importance In Marketing, LinkedIn’s New Remote Work Data, & TikTok Expands Social Publishing Tools

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic] Microsoft-owned LinkedIn has released new remote job posting data showing…
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