Tag Archives: News

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the…

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…

COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn…

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…

How the Pandemic Has Affected Account-Based Marketing 42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM)…

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and…

The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by…

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional…

Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media…

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and…