Tag Archives: Media

9 Step Social Media Audit for Improving LinkedIn Business Page Results

It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of the businesses…
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The New Best Practices for B2B Social Media Marketing

Social media is entering its 20s. No, really. LinkedIn was founded in 2003, Facebook in 2004. There are people in the workforce…
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Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts

In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year…
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B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during…
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B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most…
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Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is,…
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B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers Facebook-parent company Meta has implemented an array of new…
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B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022…
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B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom 56 percent of B2B executives have said…
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B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization

Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows A leading 70 percent of B2B buyers favor video when it…
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