Tag Archives: Marketing

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network…
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B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022…
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B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to…
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Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible

When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible:…
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4 Secret Successes of B2B Influencer Marketing

Does B2B influencer marketing work?  We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said…
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B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their…
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10+ B2B Influencer Marketing Predictions From Top Experts & Influencers

The post 10+ B2B Influencer Marketing Predictions From Top Experts & Influencers appeared first on B2B Marketing Blog - TopRank®. Source…
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Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond

On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can…
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B2B Marketing News: Millennial B2B Decision Makers Study, Passion Proves Key For Influencers, & Twitter’s New CoTweets

Why B2B marketplaces are now a mainstream digital commerce sales channel [Report] B2B marketplace sales climbed by 131 percent in 2021, reaching…
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Infographic: 20 Key Insights From The 2022 B2B Influencer Marketing Report

What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful…
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