Tag Archives: marketers

5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it…
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5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got…
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Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented…
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B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn…
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How Successful B2B Marketers Integrate Influence in the Marketing Mix

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature…
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5 More Handy Tools For 2021’s Busy B2B Marketers

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.…
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5 Standout Traits of the Best B2B Content Marketers

My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set…
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5 Unconventional Sources of Customer Feedback for B2B Marketers

Are you wondering whether you’re missing valuable customer feedback because you're just not looking in the right places? Our digital landscape today…
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How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be…
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How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When…
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