Tag Archives: Marketer

B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to…
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5 New Marketing Books Every B2B Marketer Should Read

Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look…
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B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve…
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B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the…
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B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication…
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B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…
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A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

I'll never forget the night that everything really changed. It was my wife's birthday, March 11th. I took her out for dinner…
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B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a…
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10 Memorable Marketer Moods, Memed

As a content marketer, I’m always looking for more effective and efficient ways to communicate. I love the way communication is evolving…
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Becoming a Better Marketer by Embracing Your Passions Outside the Office

In the first post I ever wrote for the TopRank Marketing Blog, I reflected on the marketing lessons I’d picked up through…
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