Tag Archives: LinkedIns

B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…
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B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn…
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B2B Marketing News: Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing 42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM)…
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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional…
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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and…
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B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional…
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LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

While MarketingProfs B2B Forum's Ann Handley was introducing Ty Heath, director of market engagement at The B2B Institute at LinkedIn*, for her…
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B2B Marketing News: B2B Content Marketing Credibility Study, LinkedIn’s New Company Engagement Report, Global Social Trends & Microsoft’s Free UX Tool

Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing B2B marketing professionals have found email, online live chat, social media, and…
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B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options

Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced…
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B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past…
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