Tag Archives: LinkedIns

Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and…
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Elevate B2B Marketing News Weekly Roundup: LinkedIn’s Collaborative Articles, New Trust Barometer Report & Gated Content in B2B

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance…
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Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functionality

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s…
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Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023,…
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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75…
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Elevate B2B Marketing News: B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study

Microsoft results top forecasts, shares jump 8% as AI juices sales Microsoft saw revenue that climbed by seven percent to $52.9 billion…
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Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, & LinkedIn’s Video Success

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales…
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Elevate B2B Marketing News: LinkedIn’s New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises

E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace…
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Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore…
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Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond,…
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