Tag Archives: Influencers

Inside Influence 11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and…
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50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a…
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B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?

What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on…
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B2B Influencer Marketing Advice from 9 Top B2B Influencers

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better…
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How To Level Up Marketing Content From B2B Influencers

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have…
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Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust

Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the…
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Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success…
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14 Search Marketing Influencers at Top B2B & B2C Brands

Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its…
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5 Key Traits of the Best B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:…
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Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers

Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out,…
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