Tag Archives: Influencers
Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and…
The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a…
What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on…
Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better…
Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have…
Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the…
B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success…
Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its…
Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:…
Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out,…