Tag Archives: Influencer

Does B2B influencer marketing work?  We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said…

The post 10+ B2B Influencer Marketing Predictions From Top Experts & Influencers appeared first on B2B Marketing Blog - TopRank®. Source…

On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can…

What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful…

Click play on the video above for a highlight of the 2022 B2B Influencer Marketing Report. With 2022 in full swing, the…

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own…

Ever notice that the people who say, “trust me,” are the least trustworthy people around? Something about those two little words immediately…

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with?…

Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt.…

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal…