Tag Archives: Influencer

4 Secret Successes of B2B Influencer Marketing

Does B2B influencer marketing work?  We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said…
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10+ B2B Influencer Marketing Predictions From Top Experts & Influencers

The post 10+ B2B Influencer Marketing Predictions From Top Experts & Influencers appeared first on B2B Marketing Blog - TopRank®. Source…
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Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond

On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can…
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Infographic: 20 Key Insights From The 2022 B2B Influencer Marketing Report

What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful…
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2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

Click play on the video above for a highlight of the 2022 B2B Influencer Marketing Report. With 2022 in full swing, the…
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Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own…
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5 Ways Influencer Marketing Builds Trust for B2B Brands

Ever notice that the people who say, “trust me,” are the least trustworthy people around? Something about those two little words immediately…
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Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with?…
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Four Ways B2B Influencer Content Builds Better Marketing Reach & ROI

Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt.…
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How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal…
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