Tag Archives: Influencer

B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…
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B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…
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How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful…
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How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be…
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Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what's working and what's not in…
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Best Of B2B Influencer Marketing: Our Top 10 Influencer Marketing Posts To Optimize Your 2021

2020 saw the continued rise in influencer marketing's scope and success in both B2C and B2B industries. This continued an explosion of…
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13 Expert B2B Influencer Marketing Predictions for 2021

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world…
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Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when…
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7 Keys To Successful B2B Influencer Marketing #MPB2B

MarketingProfs educational content director Kerry O'Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B…
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How To Move From A Pilot B2B Influencer Marketing Program to Always-On Success

It sure is a good thing that the internet turns off at 10:00 PM every night, and doesn’t flip back on until…
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