Tag Archives: Influencer

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful…

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be…

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what's working and what's not in…

2020 saw the continued rise in influencer marketing's scope and success in both B2C and B2B industries. This continued an explosion of…

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world…

Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when…

MarketingProfs educational content director Kerry O'Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B…

It sure is a good thing that the internet turns off at 10:00 PM every night, and doesn’t flip back on until…