Tag Archives: Influence

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing…

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority…

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature…

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what's working and what's not in…

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and…

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves…

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing…

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these…

Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when…

What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful…