Tag Archives: Influence

B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing…
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How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority…
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How Successful B2B Marketers Integrate Influence in the Marketing Mix

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature…
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Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what's working and what's not in…
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Inside Influence 11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and…
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Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves…
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Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing…
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10 Expert Pointers To Create Better B2B Content With Authentic Influence

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these…
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Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when…
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The State of B2B Influence Marketing – Top 10 Insights for 2021

What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful…
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