Tag Archives: Google

B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New LinkedIn Platform

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including…
Continue reading

B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves "advanced," a mere…
Continue reading

B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey

Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent…
Continue reading

B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners

How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey…
Continue reading

New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts

In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but…
Continue reading

B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement

For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey] Some 49 percent of B2B product buyers have said…
Continue reading

B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study

Here’s What B2B Content Marketers Will be Investing in Next Year 69 percent of B2B content marketers have said that videos will…
Continue reading

B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement

For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey] Some 49 percent of B2B product buyers have said…
Continue reading

B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…
Continue reading

B2B Marketing News: B2B Content Consumption Rises, LinkedIn’s Ticketed Events, New Google Spending Report, & Microsoft’s Zero-Party Data

B2B Purchasers Are Consuming More Content Before Buying 60 percent of B2B buyers find value in receiving relevant information throughout the purchasing…
Continue reading