Tag Archives: Facebooks

B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with…
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B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit…
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B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand…
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B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges

B2B Buyers' Top Challenges With Their Current Vendors 51 percent of B2B buyers have changed their vendor preferences during the global health…
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B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don't meet customer…
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B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being…
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B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options…
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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being…
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Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

The post Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey appeared first on…
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Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows

The post Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows appeared first on…
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