Tag Archives: Engagement

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network…
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B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to…
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B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to…
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Enduring Engagement: 5 Easy Ways To Build New B2B Marketing Connections & Make Them Last

How can B2B marketers create new professional connections that endure, and strengthen their existing business relationships? With ostensibly more ways than ever…
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B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO

People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form…
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B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement

For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey] Some 49 percent of B2B product buyers have said…
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B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement

For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey] Some 49 percent of B2B product buyers have said…
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B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…
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B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers' Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital…
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How to Accelerate Reach and Engagement of B2B Content Through Co-Creation

“Look, I made this!” Sharing things we create is a human compulsion that traces back to childhood. Whether you’re showing your mom…
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