Tag Archives: Digital

B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their…
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Why Digital Customer Experience Will Be A Top Focus For B2B Marketers In 2021

Catching a movie in a packed theater. Crowding into a stadium with tens of thousands of fans for a sporting event or…
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B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are…
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B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta

The Gartner Hype Cycle for Artificial Intelligence, 2020 - Chatbots are projected to see over a 100% increase in their adoption rates…
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B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past…
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B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021 Within the next 18 to 24 months digital marketing budgets…
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B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes…
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Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve…
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Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now 82 percent of B2B…
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Digital Marketing News: Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic Marketing Reports

SEO will be a primary focus for marketers during the downturn, says survey Search Engine Optimization (SEO) is poised to see increased…
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