Tag Archives: Digital

Free The Story: How B2B Marketers Can Use Digital Storytelling To Bring Content Alive In New Ways

How does digital storytelling help B2B marketers bring content to life in powerful new ways? With more B2B buying research and ongoing…
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Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022

Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh…
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Digital First B2B Marketing is Here to Stay and It’s All About Experiences

The marketing journey B2B brands have been on since the start of pandemic has accelerated digital transformation and the transformation of marketing…
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B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data…
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B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022 In 2022 marketing budgets will increasingly shift to digital, with the bulk…
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B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see…
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Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability

How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your organization?…
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B2B Marketing News: Webinars Top List of B2B Nurturing Tactics, Digital Ad Revenue Jumps, More B2B Buyers Purchase Online, & LinkedIn’s New Reach Study

Study warns that digital B2B economy held back by tech and logistical issues B2B buyers say that some 49 percent of purchases…
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B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers' Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital…
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B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings

Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals Finalizing B2B deals has become more difficult since the…
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