Tag Archives: Data

B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their…
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2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

Click play on the video above for a highlight of the 2022 B2B Influencer Marketing Report. With 2022 in full swing, the…
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B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46…
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B2B Marketing News: Collaboration’s Rising Importance In Marketing, LinkedIn’s New Remote Work Data, & TikTok Expands Social Publishing Tools

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic] Microsoft-owned LinkedIn has released new remote job posting data showing…
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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features,…
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B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey

Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent…
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B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features

The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the…
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B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website…
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B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are…
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B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022 In 2022 marketing budgets will increasingly shift to digital, with the bulk…
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