Tag Archives: content

5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got…
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6 Eye-Opening B2B Content Marketing Statistics for 2021

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” - Homer Simpson Homer might…
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How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful…
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5 Ways to Humanize Your B2B Content Marketing – And Why It Matters

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in…
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5 Standout Traits of the Best B2B Content Marketers

My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set…
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B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and…
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B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by…
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Pitfall! Steering Clear of 5 Common B2B Content Marketing Missteps

It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. David Crane’s creation went…
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Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago,…
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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and…
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