Tag Archives: Brands

B2B Marketing News: Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features

B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average 192 days in length, dropping by 63…
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5 Ways Influencer Marketing Builds Trust for B2B Brands

Ever notice that the people who say, “trust me,” are the least trustworthy people around? Something about those two little words immediately…
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5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to…
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B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report When it comes to the top formats in B2B…
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B2B Marketing News: More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses

B2B Content Consumption Booms, With eBooks In First Place Overall B2B content consumption time increased by 3.6 hours, up nine percent from…
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How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands

As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many…
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B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being…
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B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data…
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Live Now: 5 B2B Brands Winning With Live-Stream Content

How can B2B brands harness the increasing power of live-streaming content to build audience engagement? Over the course of the pandemic, live-streaming…
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Live Now: 5 B2B Brands Winning With Live-Stream Content

How can B2B brands harness the increasing power of live-streaming content to build audience engagement? Over the course of the pandemic, live-streaming…
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