Tag Archives: Brands

20 B2B Influencer Marketing Pros to Follow from Top Brands

Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices,…
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B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the…
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Always-On Influencer Marketing: Building Thought Leadership for B2B Brands

Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership amongst the customer…
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Should B2B Brands Join the Facebook Advertising Boycott?

Facebook has always presented an interesting conundrum for B2B marketers. It's not a business-centric platform, necessarily. But with so many active users…
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Social Media Polls For Marketers: 6 B2B Brands Winning With LinkedIn Polls

Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful…
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Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in…
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B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don't meet customer…
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B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action

It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO…
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B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due…
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13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13…
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