Tag Archives: Brand

B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth Microsoft’s latest performance report revealed that its LinkedIn professional social network…
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B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their…
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Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022

Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh…
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Broadcast Your B2B Marketing with a Brand Voice that Rings True

Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became…
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B2B Marketing News: B2B Email Investment Grows, LinkedIn’s Gen Z Insights, Brand Values Gain Ad-Buy Influence, & Influencer Pay Gaps

The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers 55 percent of B2B buying decision makers have said that the top…
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B2B Marketing News: Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%

Why B2B Marketers Build on LinkedIn [Infographic] 96 percent of B2B marketers distribute content on LinkedIn (client), which has surpassed the 774…
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B2B Marketing News: B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options

Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands 59 percent of B2B marketing and sales executives say their businesses are…
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B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report

Google delays blocking third-party cookies in Chrome until 2023 Google has announced that it will postpone its previously-announced abandonment of third-party tracking…
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B2B Marketing News: B2B Video Completion Rates, US Ad Spend Soars, Google’s New Starline 3D Chat, & What Makes A Brand Meaningful

Twitter Re-Opens Public Applications for Profile Verification For the first time since November, 2017 Twitter has begun allowing users to apply for…
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B2B Marketing News: B2B Brand Affinity, What B2B Website Visitors Want, Twitter Gets Bigger Images, & Business Video Benchmarks

The post B2B Marketing News: B2B Brand Affinity, What B2B Website Visitors Want, Twitter Gets Bigger Images, & Business Video Benchmarks appeared…
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