Tag Archives: Brand

B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing…
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B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the…
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B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from…
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5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected…
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Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are…
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Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust

Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the…
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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being…
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How Authentic Content Builds Brand Trust in Uncertain Times

The post How Authentic Content Builds Brand Trust in Uncertain Times appeared first on Online Marketing Blog - TopRank®. Source link
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Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success…
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Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscape There are more than 70 B2B vertical industry marketplaces today comprised of over 13…
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