Tag Archives: B2B

B2B Sales and Marketing Exchange Wrapup #B2BSMX

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Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More

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B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

[ad_1] Next week's B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the…
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B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

[ad_1] Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search…
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Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More

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The B2B Marketing Funnel is Dead: Say Hello to the Trust Funnel

[ad_1] The marketing funnel as we know it is gone. Or at least it needs to be, if we as marketers want to…
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26.2 B2B Marathon Marketing Lessons

[ad_1] Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things…
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Digital Marketing News: Facebook’s Top Fan Ad Targeting, B2B Customer Retention & Awareness Research, $1B Podcast Ad Forecast & More

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12 Must-Have Skills for B2B Content Marketers

[ad_1] Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?”…
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Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales

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