Tag Archives: B2B

B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing…
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5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it…
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5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got…
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Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today's challenges and be ready for those to come? Jon Miller,…
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B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the…
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Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented…
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How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority…
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B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B…
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Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with…
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6 Eye-Opening B2B Content Marketing Statistics for 2021

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” - Homer Simpson Homer might…
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