Tag Archives: amp

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

[ad_1] Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and…
Continue reading

Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies

[ad_1] The post Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies appeared first on Online Marketing…
Continue reading

Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

[ad_1] If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party…
Continue reading

Less Is More: Time to Cut Content Bloat & Create Content Connections

[ad_1] When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is…
Continue reading

Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

[ad_1] What's Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most…
Continue reading

Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More

[ad_1] The post Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More appeared first on…
Continue reading

The B2B Content Marketing Derby: When & Where to Place Strategic Bets

[ad_1] The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes…
Continue reading

Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh

[ad_1] The post Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh appeared first on Online…
Continue reading

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

[ad_1] The post Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions appeared first on Online…
Continue reading

Everything Old Is New Again: Why & How to Refresh B2B Content

[ad_1] Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content…
Continue reading