Tag Archives: Ad
Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features,…
The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on…
B2B Marketers' Biggest Demand Generation Challenges 68 percent of B2B marketers say that email is their top channel choice for demand generation…
Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent…
How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey…
B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are…
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds 67 percent of B2B buyers have said that it is increasingly…
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches Some 73 percent of B2B marketing executives are currently using an…
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022 In 2022 marketing budgets will increasingly shift to digital, with the bulk…
Dow Jones Data Identifies B2B Content-Targeting Strategy 73 percent of B2B marketers said they find it reassuring to learn more about a…