Tag Archives: Ad

B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features,…
Continue reading

B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on…
Continue reading

B2B Marketing News: Top B2B Demand Gen Priorities, Instagram’s New Ad Format, Podcasting Ad Spend Rises, & LinkedIn’s New Tech Marketing Guide

B2B Marketers' Biggest Demand Generation Challenges 68 percent of B2B marketers say that email is their top channel choice for demand generation…
Continue reading

B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey

Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent…
Continue reading

B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners

How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey…
Continue reading

B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds 58 percent of B2B marketers have said that they are…
Continue reading

B2B Marketing News: Influencer Marketing Climbs 42%, B2B Purchase Study, LinkedIn’s Group Identity for B2B, & Record Ad Expansion On Tap

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds 67 percent of B2B buyers have said that it is increasingly…
Continue reading

B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

B2B Marketers Are Using A Variety of ABM Content Delivery Approaches Some 73 percent of B2B marketing executives are currently using an…
Continue reading

B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022 In 2022 marketing budgets will increasingly shift to digital, with the bulk…
Continue reading

B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights

Dow Jones Data Identifies B2B Content-Targeting Strategy 73 percent of B2B marketers said they find it reassuring to learn more about a…
Continue reading