Category Archives: Influencer Marketing

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

[ad_1] Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and…
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7 Top B2B Influencer Marketing Trends for 2020

[ad_1] While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is…
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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

[ad_1] Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs…
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10 Inspiring Examples of B2B Influencer Marketing in Action

[ad_1] While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not…
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5 Essential Questions to Guide Your B2B Influencer Marketing Strategy

[ad_1] The post 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®. [ad_2] Source…
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The Future of B2B Content: Data-Informed, Interactive, and Influential

[ad_1] Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While…
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5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s

[ad_1] Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those…
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Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

[ad_1] Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much?…
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Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

[ad_1] Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow…
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How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

[ad_1] Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of…
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