Category Archives: B2B Marketing

5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got…
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Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today's challenges and be ready for those to come? Jon Miller,…
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Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented…
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How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority…
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Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with…
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6 Eye-Opening B2B Content Marketing Statistics for 2021

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” - Homer Simpson Homer might…
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Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

For over a decade TopRank Marketing has fostered a community of influencers, developing close relationships with subject matter experts in a wide…
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The BIGLIST of 50 Top 2021 B2B Marketing Conferences

When we published our BIGLIST of 50 top B2B marketing events a year ago, we had no way of knowing the disruption…
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How Successful B2B Marketers Integrate Influence in the Marketing Mix

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature…
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Supercharge Your 2021 B2B Marketing With High-Octane Online Courses

How can B2B marketers strengthen their long-term strategy and hone existing marketing skills while learning new ones? 2021 offers the greatest wealth…
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