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How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

[ad_1] Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get…
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Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

[ad_1] Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited,…
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Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

[ad_1] Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which…
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CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

[ad_1] In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and…
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